What is the Owner DNA Assessment?

The Owner DNA Assessment is a complimentary five-minute, 32-question assessment that maps you to your best-fit owner pathway based on your skills, capital, risk profile, and time horizon. You receive your Owner DNA Profile with pathway match scores, a strategic profile, and next steps. The methodology was reviewed by Archie Jones, Senior Lecturer at Harvard Business School.

What do I get from the Owner DNA Assessment?

You receive your Owner DNA Profile via email, which includes your primary pathway with a percentage match, how you score across all five owner pathways (Acquire, Build, Create, Launch, Advise), your strategic profile describing how you're wired, and a direct link to explore your pathway with experts, playbooks, and peers.

What are the five owner pathways?

The five owner pathways are Acquire (buy a business or franchise that is already working), Build (grow a real estate portfolio), Create (build a knowledge business you own), Launch (start and scale a new venture), and Advise (earn equity and income through advisory roles, board seats, and fractional leadership).

Owner DNA

What's your Owner DNA?

Five minutes to clarity. Get indexed across 5 pathways to shift from earner to owner and discover which one fits you best.

Methodology reviewed by Archie Jones, Senior Lecturer at Harvard Business School.

Question 17 of 32

My reputation often creates opportunities without me asking.

A Strongly Disagree

B Disagree

C Not Sure

D Agree

E Strongly Agree

Your Owner DNA Profile

M

D

K

A

Join thousands of professionals finding their pathway.

Get Your Owner DNA→

Complimentary. Five minutes.

Explore the 5 Owner Pathways →

YOUR ADVISE ACTION PLAN

Exploration

Identify 3 companies where your expertise adds value

Exploration

Map your network for warm introductions to founders

Preparation

Structure your advisory offer and equity terms

Execution

Secure your first paid advisory engagement

YOUR STRATEGIC PROFILE

The Advisor

You turn expertise into equity, income, and influence. Where others see a career ceiling, you see leverage.

Credibility opens doors without asking

Natural fit for board and advisory roles

Network compounds over time

Equity upside without operating burden

YOUR OWNER DNA

Sample Report

PREMIUM

YOUR PRIMARY PATHWAY

ADVISE

75% match

ADVISE

75%

BUILD

62%

LAUNCH

60%

CREATE

52%

ACQUIRE

39%

About the assessment

32 questions across skills, capital, risk profile, and time horizon. Your Owner DNA Profile lands in your inbox with pathway scores, a strategic profile, and a link to start exploring with experts, playbooks, and peers.